Tobe Osakwe

Tag: SaaS

  • Maximizing App Activation and Retention: A Strategic Approach for Shopify App Developers

    As a Shopify app developer, it’s crucial to recognize where to invest your resources to drive sales and ensure sustainable growth. In today’s competitive market, it’s often tempting to cast a wide net with top-of-the-funnel marketing strategies. However, focusing on bottom-of-the-funnel tactics can be far more effective, especially when dealing with a niche product. Why…

  • Shopify App Marketing 101

    Everybody is happy to tell you how to code a Shopify app, but nobody wants to tell you how to find customers. If this guide had existed in January 2023, when I started in Shopify world, I would probably have been much farther along by now. I know nobody reads anything, so I’ve kept it…

  • The Shopify App Store Is Broken

    It’s difficult to make any business profitable, but Shopify apps have additional obstacles you have to work around to make revenue > expenses. While it’s true that the Shopify App Store can bring you many customers organically, it has some essential problems that make it a stressful place to build a company. Though this is…

  • SaaS Founders: Take A Freaking Break!

    One of the best things about SaaS businesses is that they don’t require us to be glued to our work 24/7. Unless a customer has a support request, or there’s a bug in your software, virtually every problem can wait to be solved. Honestly, even support requests can wait, if your product isn’t mission-critical. It’s…

  • SaaS Founders Need Conversations, Not Data

    So, your micro SaaS business isn’t growing nearly as quickly as you want it to. As a technical founder, you likely believe the problem in your business is a lack of data. I get it — you’re used to leveraging data to make optimal decisions. However, you’re wrong. This is the position I was recently…

  • Why Technical Founders Should Adopt A Non-Technical Mindset

    I’m an ex-Google software engineer, and so far, I’ve written 100% of the code for Shopify apps in my business myself. I love computer science, and think about coding almost all the time. But even still, I found myself wondering yesterday – how would I be running my business if I didn’t know how to…