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Maximizing App Activation and Retention: A Strategic Approach for Shopify App Developers
As a Shopify app developer, it’s crucial to recognize where to invest your resources to drive sales and ensure sustainable growth. In today’s competitive market, it’s often tempting to cast a wide net with top-of-the-funnel marketing strategies. However, focusing on bottom-of-the-funnel tactics can be far more effective, especially when dealing with a niche product. Why…
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Shopify App Marketing 101
Everybody is happy to tell you how to code a Shopify app, but nobody wants to tell you how to find customers. If this guide had existed in January 2023, when I started in Shopify world, I would probably have been much farther along by now. I know nobody reads anything, so I’ve kept it…
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The Shopify App Store Is Broken
It’s difficult to make any business profitable, but Shopify apps have additional obstacles you have to work around to make revenue > expenses. While it’s true that the Shopify App Store can bring you many customers organically, it has some essential problems that make it a stressful place to build a company. Though this is…
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SaaS Founders: Take A Freaking Break!
One of the best things about SaaS businesses is that they don’t require us to be glued to our work 24/7. Unless a customer has a support request, or there’s a bug in your software, virtually every problem can wait to be solved. Honestly, even support requests can wait, if your product isn’t mission-critical. It’s…
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The Greatest Cash Grab In History?Naruto x Boruto: Ultimate Ninja Storm CONNECTIONS
Analyzing big companies’ business decisions is one of my favorite pastimes. As a Naruto fan, Bandai Namco’s upcoming game, NARUTO X BORUTO Ultimate Ninja STORM CONNECTIONS caught my attention. But its business model has brought Bamco a ton of pushback. Let me clarify: in no way is this a hate piece. I’m more interested in…
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Starting A Blog? Go Stealth Mode
For the first time in years, I’ve actually written articles on my blog for a few consecutive days now. This is actually the third blog post I’ve written today. But nobody knows, except for you and me. In the wake of Elon Musk’s Twitter takeover, the site has become awful as a marketing channel. Good…
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SaaS Founders Need Conversations, Not Data
So, your micro SaaS business isn’t growing nearly as quickly as you want it to. As a technical founder, you likely believe the problem in your business is a lack of data. I get it — you’re used to leveraging data to make optimal decisions. However, you’re wrong. This is the position I was recently…
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Why Technical Founders Should Adopt A Non-Technical Mindset
I’m an ex-Google software engineer, and so far, I’ve written 100% of the code for Shopify apps in my business myself. I love computer science, and think about coding almost all the time. But even still, I found myself wondering yesterday – how would I be running my business if I didn’t know how to…
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Debugging Shopify Functions in Practice
This is a continually-updated journal of errors and bugs I’ve run into while developing my Shopify app, Regios Automatic Discounts, using Shopify Functions. Hopefully, this can help at least one person find the solution to their problem. If you have any questions in the meantime, hit me up on Twitter. How can I debug my…