Author: Tobe Osakwe

  • The Challenges of Maintaining the Built for Shopify Badge: A Developer’s Perspective

    As a developer in the Shopify ecosystem, achieving and maintaining the “Built for Shopify” badge is a significant milestone. It’s a symbol of quality, trust, and adherence to best practices. However, one particular requirement for this badge—the Largest Contentful Paint (LCP) metric—has proven to be a challenging and often frustrating aspect for many of us.…

  • Why I Chose a Static Site Over WordPress for My Company Blog

    I gave up on migrating my company blog to WordPress. Instead, I’m sticking with a static site. The benefits are clear: Originally, I aimed to make it easier for non-technical freelancers to contribute, but having them write in Docs and using a Markdown plugin works just fine. In fact, I’m also moving my personal site…

  • Maximizing App Activation and Retention: A Strategic Approach for Shopify App Developers

    As a Shopify app developer, it’s crucial to recognize where to invest your resources to drive sales and ensure sustainable growth. In today’s competitive market, it’s often tempting to cast a wide net with top-of-the-funnel marketing strategies. However, focusing on bottom-of-the-funnel tactics can be far more effective, especially when dealing with a niche product. Why…

  • Shopify App Marketing 101

    Everybody is happy to tell you how to code a Shopify app, but nobody wants to tell you how to find customers. If this guide had existed in January 2023, when I started in Shopify world, I would probably have been much farther along by now. I know nobody reads anything, so I’ve kept it…

  • Why This SaaS Founder Left Twitter

    Recently, I did something that anyone trying to build a personal brand would consider crazy: I quit Twitter, cold turkey. X (formerly known as Twitter) is the home of several communities I’m part of: And over the past several months, my profile has grown more than ever before, peaking around 820 followers. If your goal…

  • The Shopify App Store Is Broken

    It’s difficult to make any business profitable, but Shopify apps have additional obstacles you have to work around to make revenue > expenses. While it’s true that the Shopify App Store can bring you many customers organically, it has some essential problems that make it a stressful place to build a company. Though this is…

  • SaaS Founders: Take A Freaking Break!

    One of the best things about SaaS businesses is that they don’t require us to be glued to our work 24/7. Unless a customer has a support request, or there’s a bug in your software, virtually every problem can wait to be solved. Honestly, even support requests can wait, if your product isn’t mission-critical. It’s…

  • The Greatest Cash Grab In History?Naruto x Boruto: Ultimate Ninja Storm CONNECTIONS

    Analyzing big companies’ business decisions is one of my favorite pastimes. As a Naruto fan, Bandai Namco’s upcoming game, NARUTO X BORUTO Ultimate Ninja STORM CONNECTIONS caught my attention. But its business model has brought Bamco a ton of pushback. Let me clarify: in no way is this a hate piece. I’m more interested in…

  • Starting A Blog? Go Stealth Mode

    For the first time in years, I’ve actually written articles on my blog for a few consecutive days now. This is actually the third blog post I’ve written today. But nobody knows, except for you and me. In the wake of Elon Musk’s Twitter takeover, the site has become awful as a marketing channel. Good…

  • SaaS Founders Need Conversations, Not Data

    So, your micro SaaS business isn’t growing nearly as quickly as you want it to. As a technical founder, you likely believe the problem in your business is a lack of data. I get it — you’re used to leveraging data to make optimal decisions. However, you’re wrong. This is the position I was recently…