Tag: entrepreneurship

  • Why I Chose a Static Site Over WordPress for My Company Blog

    I gave up on migrating my company blog to WordPress. Instead, I’m sticking with a static site. The benefits are clear: Originally, I aimed to make it easier for non-technical freelancers to contribute, but having them write in Docs and using a Markdown plugin works just fine. In fact, I’m also moving my personal site…

  • Maximizing App Activation and Retention: A Strategic Approach for Shopify App Developers

    As a Shopify app developer, it’s crucial to recognize where to invest your resources to drive sales and ensure sustainable growth. In today’s competitive market, it’s often tempting to cast a wide net with top-of-the-funnel marketing strategies. However, focusing on bottom-of-the-funnel tactics can be far more effective, especially when dealing with a niche product. Why…

  • Shopify App Marketing 101

    Everybody is happy to tell you how to code a Shopify app, but nobody wants to tell you how to find customers. If this guide had existed in January 2023, when I started in Shopify world, I would probably have been much farther along by now. I know nobody reads anything, so I’ve kept it…

  • Why This SaaS Founder Left Twitter

    Recently, I did something that anyone trying to build a personal brand would consider crazy: I quit Twitter, cold turkey. X (formerly known as Twitter) is the home of several communities I’m part of: And over the past several months, my profile has grown more than ever before, peaking around 820 followers. If your goal…

  • SaaS Founders: Take A Freaking Break!

    One of the best things about SaaS businesses is that they don’t require us to be glued to our work 24/7. Unless a customer has a support request, or there’s a bug in your software, virtually every problem can wait to be solved. Honestly, even support requests can wait, if your product isn’t mission-critical. It’s…

  • SaaS Founders Need Conversations, Not Data

    So, your micro SaaS business isn’t growing nearly as quickly as you want it to. As a technical founder, you likely believe the problem in your business is a lack of data. I get it — you’re used to leveraging data to make optimal decisions. However, you’re wrong. This is the position I was recently…

  • Why Technical Founders Should Adopt A Non-Technical Mindset

    I’m an ex-Google software engineer, and so far, I’ve written 100% of the code for Shopify apps in my business myself. I love computer science, and think about coding almost all the time. But even still, I found myself wondering yesterday – how would I be running my business if I didn’t know how to…

  • yes, cold emails work

    let me tell you a short story: i’m working on software for (tiktok) creators. rather than guessing at an idea, i chose to interview people in the niche first. yesterday, i sent over 40 cold emails, and received 4 responses in under 24 hours. sure, it’s a small sample size, but interviewing 4 people in…

  • 6 Side Hustle Ideas For Programmers – NO Money Needed

    I’m gonna show you how to make money outside your programming job, with no investment required. None of these ideas I’m about to list require you to spend a dime, but you will have to invest a lot of time. Each of these ideas also provides a way to generate passive income for you. You…

  • How to Build An Audience From Nothing – 5 Helpful Videos And Links

    It’s hard for a business to succeed if it never finds any customers. But how can you connect with people who are interesting in what you’re creating? Unfortunately, building an audience can seem very intimidating, since it’s hard to get engagement on social media and/or rank on the web. I’m working on building an audience…