yes, cold emails work

let me tell you a short story:

i’m working on software for (tiktok) creators. rather than guessing at an idea, i chose to interview people in the niche first. yesterday, i sent over 40 cold emails, and received 4 responses in under 24 hours. sure, it’s a small sample size, but interviewing 4 people in my target market has incredible value.

so yes, cold emails do convert.

but make sure:

  • they’re relevant
  • they’re personalized
  • have a clear call to action
  • are short

don’t spend money doing this. don’t automate this. (at first). send emails out manually to understand what works, and what doesn’t. fail small, succeed at scale.

let’s connect on twitter.