Tobe Osakwe

Tag: My Journey

  • Shopify App Marketing 101

    Everybody is happy to tell you how to code a Shopify app, but nobody wants to tell you how to find customers. If this guide had existed in January 2023, when I started in Shopify world, I would probably have been much farther along by now. I know nobody reads anything, so I’ve kept it…

  • Why This SaaS Founder Left Twitter

    Recently, I did something that anyone trying to build a personal brand would consider crazy: I quit Twitter, cold turkey. X (formerly known as Twitter) is the home of several communities I’m part of: And over the past several months, my profile has grown more than ever before, peaking around 820 followers. If your goal…

  • The Shopify App Store Is Broken

    It’s difficult to make any business profitable, but Shopify apps have additional obstacles you have to work around to make revenue > expenses. While it’s true that the Shopify App Store can bring you many customers organically, it has some essential problems that make it a stressful place to build a company. Though this is…

  • yes, cold emails work

    let me tell you a short story: i’m working on software for (tiktok) creators. rather than guessing at an idea, i chose to interview people in the niche first. yesterday, i sent over 40 cold emails, and received 4 responses in under 24 hours. sure, it’s a small sample size, but interviewing 4 people in…

  • Can You Sell Info Products On Instagram?

    For aspiring digital entrepreneurs who don’t yet have the resources to launch a SaaS product, info products are maybe the next best thing. After all, you create the product once, and with the right systems in place, it will sell itself. People are always looking for education on a multitude of topics, so if you…